In today’s fast-paced world, no one wants to waste their time finding their needs without internet access. Modern consumers prefer searching online for the information they want, therefore having an online business presence is not just an option but a necessity. However, you should be sure to build a website that is responsive to numerous devices and screen sizes. A responsive website is an important element for which you can consider hiring some of the best web design companies in Siliguri.
With the rapid growth in technology smartphones and tablets are among the most used tech gadgets with the average user spending over 4-5 hrs daily. Therefore, your website must be responsive to diverse screen rations. This can help your brand reach a wider category of audience globally. In the following article, we will be discussing some of the major benefits of responsive web design including user experience, website traffic, engagement, business reach, and many others.
Top 7 Benefits of Responsive Website Design:
Faster Page Loading
Smartphone users have very short attention times and the worst you can do is have a slow-loading website. The benefit of having a responsive website is that you can access your business site from digital devices of all screen sizes. You may also contact some of the web designing companies to know more about the benefits of responsive web design.
A non-responsive website will only take a longer time to load but can hamper the browsing experience of the user. There are numerous techniques that can be utilized to make your website user experience as smooth as possible. A faster loading page combined with high-quality content and images can help to engage your audience for a longer period increasing your business opportunities.
Higher Mobile Traffic
Mobile and smartphone users solely conquer the major chunk of organic traffic for any website. As per data over 64% of all the organic traffic comes from mobile users. Developing a mobile-friendly website ensures your website is accessible to global mobile users including desktops and tablets. It will not only help your business to reach its target audience but also increase their user experience.
One of the most common issues with a business website is having a lower retention rate. This can either be due to poor loading speeds or distorted images affecting the interest of the users. While majority of the businesses have their own opinions, a responsive website is key to expanding your brand reach to a larger digital spectrum with better digital growth in the future.
Improved Browsing Experience
First impression is very crucial when it comes to engaging your audience. Whether someone is accessing your website through a desktop, tablet, or mobile the only thing that can retain your potential consumers is the browsing experience. Too much zooming, sliding, and pinching can irritate your audience resulting in a lower retention rate, which is the same in the case of an irresponsive website.
A business website with better mobile responsiveness will ensure that all the content and images are aligned. This helps in creating a smoother browsing experience avoiding zooming, panning, and other irritating gestures on the mobile screen. A website with a better customizable interface creates a higher possibility of future visits and an improved customer retention rate.
Improved Search Engine Optimization
With over 7.1 billion users online, having a mobile-responsive website is a necessity. Even Google prioritizes websites that are mobile responsive so that they can get better audience reach. Therefore, you may also need to hire Search Engine Optimization specialists who can help you rank your website rank in the global search results. Trending content, powerful backlinks, and better bounce rates can help skyrocket your website.
The major benefit of having a responsive website is that you do not need to handle desktop and mobile websites alternatively but can manage through a single URL. This reduces the chances of duplicate contents that positively impact the search result rankings.
Cost Effectiveness
One of the major concerns among businesses is to maintain their online website. But this may affect the overall cost especially if you have to maintain both mobile and desktop versions of websites. It is completely fine if a business wants to have a separate website but this may affect the engagement and conversion rate of the website due to low-quality content.
Fortunately, with the help of a responsive website, businesses can develop a website that can be maintained from a single place. This not only helps to reduce the overall maintenance cost but also allows businesses to focus on improving the quality of the content. A responsive website ensures that your website functions properly irrespective of the device screen size.
Better Tracking
Regular tracking and monitoring of the website is something that every business needs to perform on a regular basis. However, the major drawback of a non-responsive website is that you might need to implement multiple tracking codes based on diverse devices. Meanwhile, a responsive allows you to track the performance of your website using a single that can simplify the data collection process.
With a responsive website, you can have a unified tracking code that makes the tracking and analyzing process much easier. Whether it’s about collecting user behavior data or calculating the website metrics, you can manage all the tasks conveniently. Overall, the responsive website enables businesses to take accurate and efficient analytic action which ultimately enhances the website performance and user experience.
Social Media Sharing
Social media has been one of the most trending platforms for businesses when it comes to establishing a strong online presence. But some website lacks in sharing social handles due to unoptimized images, poor viewing experience missing descriptions, and many more. Fortunately, with a responsive website, you can be assured that your target audience gets better access to your social media content.
Social media is one of the best ways to attract your target audience to your business. Although, it does not directly indicate your business growth but can definitely help to increase your business online presence. A well-optimized and responsive website will make sure that all the interacting buttons are functioning well which ultimately helps your business to reach a wider audience.
Establishing a website for your business is one of the major priorities however it is also important to make your website responsive. It not only helps to grow your global reach but can impact the growth of your business significantly.